“This is far from a collection of clichés and the author is not content with just telling stories about Korea! As a geographer Frédéric Barbe knows how to share encounters, drawing on his experience of sociological evidence or bibliographical references and also how to draw useful simplified maps. […] Visiting the places and the stadiums where the Football World Cup will take place is used as a leitmotif, not always strictly followed, but quite clever for, apart from the themes that the question of sport for the masses engenders, discussing football is a good way of entering into contact with a Korean and, a priori, of placing the reader on familiar ground.”
Le Monde diplomatique, February 2002.